The first Yale Smart Shop in the Philippines bringing new retail experience to consumers

Launched in Pasig City, Yale’s first smart shop in the Philippines will boost e-commerce sales for the leading lock provider over the next three years.

PASIG CITY - ASSA ABLOY, a world leader in access solutions, has launched its first Yale Smart Shop in the Philippines on 18 November. The new store located in tech-savvy Pasig City now offers Filipino customers a seamless online-to-offline retail experience across Yale's smart door innovations and home solutions.

"Yale is a formidable and trusted brand in the country, especially in the mechanical locks market," said Michael Ong, general manager at ASSA ABLOY Philippines. "Customers can now experience and test our smart products in-store and easily transition from mechanical to digital and smart access solutions. The announcement underlines our commitment to creating smart homes and bolstering home security across the country."

As a franchise, Yale's latest smart shop optimizes scalability – a top priority for ASSA ABLOY since the region's first pilot store launched in Singapore more than two years ago. In-store, modular display cases enable rapid deployment in both new and pop-up stores, including store-in-store models. Online, the e-commerce platform supports a scalable yet sustainable business model that translates offline experiences into online sales.

Adding to Yale's 12 smart shops already operational across five countries in Asia Pacific, the Pasig-based store supports ASSA ABLOY's ambitious plan to grow e-commerce sales on via a regional franchise network. The Group is planning to roll out a further 100 stores in 2021.

"The pandemic has accelerated e-commerce growth across the country, and people are spending more time at home. The new Yale Smart Shop now meets changing needs on the ground by offering an added layer of convenience through smart home and door solutions, including keyless entry, controlled via mobile devices," adds Ong.

Find the Philippines' first Yale Smart Shop on the Suntree Building's ground floor at 13 Meralco Avenue, Ortigas Center, Pasig City. Doors open from 9 am to 6 pm, Monday to Saturday. Customers can view and purchase all smart products online at